Ice cream in the news: the business of ice cream

Time magazine reports that despite the recession, "the ice cream market appears to be hot."  Apparently more people are asking for double scoops, too, instead of single.  Is that because there are a lot of obese people not watching their figures, or because ice cream is simply too delicious to only take one flavor at a time?  Probably the latter.

This?

The New York Times also had an ice cream business article, but theirs claimed that it's the weather, rather than the ice cream market, that's too hot.  Instead of venturing out for cones, people are staying indoors where there's air conditioning.  

or this?