Monday, February 7, 2011

Warning: the Kellog's Ice Cream Sandwich Pop Tart is not an ice cream sandwich


Image from The Impulsive Buy


That takes some chutzpah, doesn't it?  Calling yourself a "rainbow cookie ice cream sandwich" and harkening back to Ye Olde "Ice Cream Shoppe" when in fact you are nothing but a hot, toasty Pop Tart?  At first I got terribly excited.  Finally! Someone has taken Pop Tarts and married them with ice cream.  This long-overdue marriage has been consummated. 

But before I could load Freshdirect.com to try and order them, I discovered the truth.  They are just an ice cream sandwich-flavored Pop Tart. What a letdown.  Also - what a dumb concept.  An ice cream sandwich is a form, or a method, of delivering ice cream.  It is not actually a flavor.   In fact, they come in many flavors, as the guys over at Melt Bakery could attest.  According to the review on The Impulsive Buy, they taste more like cake.  Sad.  An excerpt from the review:

Obviously Kellogg’s can’t put actual ice cream inside their Pop-Tarts, yet have set themselves the task of making the brand taste as much like ice cream as possible, so I was curious about how they’d accomplish this.  The answer, it turns out, is “just cram a whole mess of frosting up in there.”  It really tastes more like marshmallow or cake frosting than ice cream, which is not such a bad thing.  The rainbow sprinkles further put me in the mindset of cake, to the point where “Ye Olde Birth-day Cake” would probably be a more accurate brand name than “Ice Cream Shoppe.” 

"Obviously"?  Why is it so obvious that Kellogg's can't put actual ice cream inside their Pop Tarts?  Why don't they put some actual ice cream in their Pop Tarts and then sell them in the freezer aisle?  Kellogg's execs, if you're reading this, you can thank me later, with cases and cases of free Pop Tarts ice cream sandwiches.
Image from The Impulsive Buy



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